AD Campaign

I feel like the ad might have appealed to people in some type of way but not through buying clothes. To me this ad would have been better if it was campaigning something related to clothes but for clothes I do not think that it works. The picture would actually make me afraid to buy the clothes and the people in the picture are not even wearing the clothes so why would I want to buy from this company if the people are not even wearing the company’s clothes. When campaigning for people to wear your clothes you have to make the picture appealing where people are like WOW where can I get those clothes from. You should at least have the people wearing the clothes so that the costumer knows what they are going to look like. I really feel like this ad has anything to do with clothes it actually scared me the first time I saw it. If the ad was placed in a campaign to promote the prevention of AIDS I believe it would have been more affective, because people back then did not know a lot about AIDS so the picture would have showed them the AIDS can affect anybody in the world and that people need to learn about this disease to protect themselves from becoming infected. In some way I can see that the ad is trying to promote informing people about AIDS so that they know what you could possible look like but I am still confused on how it would help the company’s promotion of their clothes. In some ways I think that they ad was used to scare people of the effects of AIDS. Promoting AIDS the ad does a great job but the promotion of clothes I think the ad is suffering the promoters should have choose a different way to promote their clothes. I personally do not like the ad and I would have loved to see if the sales rate of the clothing company went up or down because of this ad. I really do not know how the sales would have been affected because some people may interpret the picture differently than I am some people may like how strong the picture is and really like what it stands for, but some people on the other hand, like me, probably would not understand what the ad has to do with selling clothes. It all depends on what you like and what attracts your attention to something to how you would view this ad. The ad does not get my attention to buy clothes mainly because I am not able to see what the clothes look like and the picture is really throwing my attention off from what they mean by the ad and the clothes they are trying to sell. I would strongly agree with the ad if it was promoting what it actually stands for and that is to inform people about what AIDS really is.